Creating and maintaining a genealogy blog is a fun and rewarding way to share your family history. Blogging is also effective in finding cousin connections! If you are worried your blog isn’t pulling in the cousins you expected, elevate your ranking in search results by implementing these 3 ways to improve your genealogy blog.
I recently received this exciting email from Ruth:
“Thank you, thank you, thank you! Several months ago, I attended one of your all-day seminars in Bossier City, Louisiana and I must thank you for motivating me!
I’ve been researching my family tree off and on for 25 years or so, and at times it has taken a back burner to whatever was going on in my life; only to be dusted off when I would get an inquiry or perhaps when someone in the family passed away. In the last 3 years, I have been attending these local seminars with a distant cousin. They were fun and I learned a few things, but none had generated the enthusiasm that I have at the moment!
The knowledge that you share and the easy manner in which you deliver your presentations are so down-to-earth and it inspires me to learn more. I left your seminar with a Premium Membership package and I have been listening to your podcast ever since.
You also encourage your readers to blog about their genealogy. I took your advice and I’ve done just that. Please take a look at my blog – any suggestions you might have would be welcomed. The title is My Family Tree: Hobby or Addiction? and I have dedicated it to my father who passed away in 2005! Here is the link: http://myfamilytreehobbyoraddiction.blogspot.com/
Thank you again for all you do that encourages us and for the new tools that you share with your listeners to help their journey along the way!
Ruth Craig Estess”
Ruth, thank you and congratulations!
I love hearing how you have put it into action what you learned at the seminar.
Tips for Improving Your Genealogy Blog
Ruth is doing a terrific job including family information on her genealogy blog that others might be Googling. That means they are very likely to find her. But there’s more that can be done. Here are 3 additional tips for Ruth and anyone who wants to get more traction with their genealogy blog:
“1. Add more images. Google looks postively upon websites that have images. It considers the website to be more of an authority on the subject covered in the blog. Images improve Search Engine Optimization (SEO.) In layman’s terms, SEO refers the ways in which you have made your blog easy to use, and easy for Google to understand what it is about. The better Google understands the subject, the better chance it has of delivering your blog as a result when people search on things you write about (like your family tree!) It’s important that your image files have names that accurately reflect what they and your blog post are about. Therefore, it’s a solid strategy to include relevant genealogical information such as names, places and dates in the image titles. If you don’t happen to personally have photos about the subject of your blog post, include images of documents or other related items.
2. Include a Call to Action. At the end of each post, invite your readers to comment and contact you if they are researching the same family. It’s amazing what a little invitation will do to prompt interaction. If you skip this step, your readers may just “lurk”, or in other words, quietly read and then go on to the next website. That’s a missed opportunity for connection and collaboration. Even though a reader may be researching the family you are writing about, they may not think to reach out to you or comment unless you prompt them to do so.
3. Make use of blog categories. Categories and Labels help organize you blog content. Create a category for each surname you discuss on your blog. The category can appear in the side column on your blog. That makes it easy for readers to click a surname they are interested in and jump directly to your posts that discuss that name.”
Categories and Labels are great for SEO too. Google loves well-organized websites because they are easier to understand and deliver in search results.
More Gems on Creating Your Own Genealogy Blog
Ruth wrote to tell me she has already started putting these ideas into practice. She’s on her way to rising in the search results and hearing from distant cousins. How exciting! Click below to continue reading about rewarding and effective family history blogging.
Why Marketing Experts Would Agree That You Should Write a Family History Blog
Why and How to Start a Family History Blog
Genealogy Blogging, the Future of Genealogy and More
Tell Us About Your Genealogy Blog
Do you have a genealogy blog? Well, here’s my call to action! Please share your family history blog, SEO tips, and success stories in the comments area below.
And I would so appreciate it if you would share Genealogy Gems with your friends and blog readers by including a link to our website in your list of favorite genealogy help sites on your blog. Thanks!
Are you ready to start a genealogy blog (or improve one you already write)? Here’s a quick Q&A for you, prompted by questions by Genealogy Gems Premium member Kevin:
Q: “I am ready to start writing a blog but my typing is slow. Is there a dictation app (iOS) or software (Windows) that I could use to dictate my first drafts of my blog posts?
A: If you go to www.genealogygems.com and scroll down and enter “Dragon software” into the Amazon box and click “Go” it will pull up a great dictation program that might be just what you are looking for. (Using our Amazon box supports the free podcast – thank you!)
Q: Which blog site do you use and why did you select it?
A: I use Word Press for my website and blog. They have a free version at wordpress.com. Google also has Blogger which is free. I have a free series of videos on the Genealogy Gems YouTube channel about how to set it up. They are a few years old, but will give you the basic idea.
Q: Do you compose your blog posts directly on your site or do you type them in Word or some other word processing program then cut and paste them into your blog?
A: It’s best to compose them directly into a new post on Word Press or Blogger. Cutting and pasting out of Word will likely carry over unwanted formatting which can cause headaches.
Listen to the Family History: Genealogy Made Easy podcast by Lisa Louise Cooke. It’s a great series for learning the research ropes and well as refreshing your skills.
Ready to get inspired and tutored on genealogy blogging? Check out my FREE podcast series on how to start a genealogy blog. Click here to reach my Family History Made Easy podcast landing page, then start with episode 38 and continue through episode 42. You’ll learn step-by-step how-tos and you’ll be introduced to some inspiring blogs that WORK. We often hear about success stories from listeners who started a blog after hearing these episodes. (We’d love to hear YOUR success story, too!)
Recently I heard from David with this question:
“Because of your consistent message of starting a family blog [and] anecdotal success from listeners, I started a family history website. A blog just seemed too small…. The ultimate goal is to display the family information for my known relatives as well as create a site that will pop up on Google search results and hopefully put me in contact with new relatives.
My question is about displaying the family tree on the website. I want to have a page that shows my family tree. I did not know how to accomplish that, so I decided to include links to my ancestry and myheritage family trees. The problem with this method is that ancestry requires you to have an account to view the tree, and MyHeritage only shows you some of the family tree and requires an account to view the rest. This is not a great method to share the family tree with relatives because not everyone has, or wants, an account with these sites. Is there a website where I can upload my family tree’s GEDCOM file and then link to it on my website where it will display all the members of my tree?”
It’s always great to hear that Genealogy Gems is helping out. Congrats on the website David! I recommend blogs to my readers because they are quicker and easier to set up, but in reality I would rather recommend they create a family history website like you are doing. It’s better suited for the long haul of getting your word out and connecting with others.
You pose a great question, and so I did what I just coached everyone in my latest episode #171 to do: just Google it! What you are describing is a ‘website plugin’ so I Googled: family tree website plugin and…Ta-da! There are some out there.
I found one for Word Press (which is where I build my site) so I may have to give that one a try. However, since you are using Weebly I went back and added “weebly” to the search and there are definitely some hits there, though I’m not sure if they specifically include a visual tree plug in. Try the searches and see if you find something you like.
My friend Caroline Pointer has a YouTube video called “Build a Family History Website & Blog on Weebly.” Around the 5:50 mark she shows how she embedded family tree charts into Weebly. Looks like she used Scribd.
Keep up the great work on your family history site!
Congratulations to Amanda, the winner of our Family Tree Magazine Digital Subscription Giveaway!
We did the giveaway to celebrate my article in the December 2013 issue of Family Tree Magazine, co-written with Genealogy Gems Contributing Editor Sunny Morton. The article is all about collaborating on our genealogy research.
I think it’s cool that Amanda’s big on collaboration herself. She blogs about her research at ABT-UNK. (Yes, that’s the name of her blog: it combines two common genealogy abbreviations for “about” and “unknown.”) Amanda points us to a recent post, “a really good example of collaboration via my blog. The two photos in the post http://www.honeytraveler.com/pharmacy/ were provided by two cousins of different degrees who found me via my blog, and five different people (so far) have been involved in identifying the people in the “Christmas Cousins” picture. I’ve connected with lots of other kin who found me via my blog (including a distant cousin in Lithuania, who helped me break through a brick wall there), and they have provided a wealth of information and wonderful photographs!”
Congratulations, Amanda, both on winning our giveaway and on your excellent research and blog. Keep it up! And thanks to Family Tree Magazine Editor Diane Haddad for donating the subscription.